Information Technology is a young, immature industry. However, there are "solution providers" and "experts" they are thinking always from their perspective. When you are a hammer, everything looks like a nail. So although you have the best interests and invest on technology, the outcome is "implemented systems", but the end result is missing. One of the main reason is that nobody thinks on very high level on technology, no Chief Information Officer (CIO) in place, no team behind an so on. You can learn more, how to manage your IT ecosystem in a much better way.
There is a radically new way to handle workflows, projects, documents, tasks, emails to work more efficiently, collaborate better internally and externally.
Similar disruptive change is happening now in the corporate side, that has been happening in the personal computing recently with smartphones, tablets, dropbox etc.
This change is about company wide workflow management, individual and group email, task and collaboration management, and comprehensive document management from a very easy and fresh perspective.
In the digital world, the marketing, sales and customer relationship cannot be separated. These are the different phases of the same process.
So the first task is to set up a digital strategy or concept. That is giving us an overview, how should we treat those areas, where to invest money, what can be neglected.
Then on the execution side, our duty is to manage those third party projects, like website, e-commerce, application development, direct marketing, customer loyalty system etc. creation, automation, integration.
The key in this field is to make the right judgement, what is important, and what is not.
It is important to set up systems in three areas.
Data protection, information security systems in place, such as onsite, offsite backup solutions, network protection devices, etc.
Policies, procedures, like disaster recovery plans, "bring your own device" and other HR policies, aligned legal documents in place.
Education, training, closed loop audits, checking